I love Damien Hirst. And most of the time for all the wrong reasons. Let me explain, I love the controversy and commercial part of his work. And of course, the skulls. I had the chance to see his "For the love of God" skull at the Tate museum a couple of years ago as well as a retrospective of his work and it was totally worth it to wait hours in line for the tickets and to get in.

But I'm diverging. The point is Damien Hirst has a scarf collaboration with the brand Alexander McQueen. And this is a perfect match. Not only is the collection a lot of fun ( you'll find Hirst's work printed in the fabrics) but the video that goes with it is whimsical and ethereal. Absolutely worth seeing.

You can see the collaboration here : http://www.alexandermcqueen.com/experience/en/alexandermcqueen/archive/damien-hirst-alexander-mcqueen-collaboration/

And the video by SØLVE SUNDSBØ here: